So I Think I Need a Website, But What Do I Put on It?

Standard

A few weeks back, we started our journey into the world of author branding and marketing. Our first couple of posts took a casual look at the how we have all become brands now, whether we like it or not, and we took our first steps into the world of author marketing with a post on why every author needs a website. If you haven’t read the previous two posts, please do take a moment to skim through them.

Before I continue our journey, I have to do a bit of shameless promotion for my newly released debut novel, Agency Rules – Never an Easy Day at the Office. If you enjoy spy, espionage, or political thrillers, you have to read this book. If you enjoy action, adventure and military stories, you have to read this book. If you just want to have a fast-paced, interesting read… you guessed it… you have to read this book. What’s it about? Three words – Terrorism, Taliban and Pakistan. Yes, it’s shameless, but hey, it’s the marketing part of the business, and I am shameless about promoting.

There are things that you have to remember when it comes to promoting your work to potential readers – don’t annoy them to the point where they shut off to your work. What? Remember, we are all operating in the digital world now. The bookstore signings aren’t as regular as they are for the traditional publishers, nor are the chapter readings at the libraries and bookstores. 90% of our marketing is either on websites, Facebook or twitter so we have to be extremely careful about how we promote our work. This is why that pesky author website is so important. So let’s get to that question that I asked in the beginning… Continue reading

Advertisements