The Art of Seducing a Reader

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I was challenged one day by some of my soon to be fraternity brothers to pick up a woman in a bar one night. I was a headstrong, full of confidence nineteen year old that couldn’t lose. I had the charm to be able to smooth my way into any relationship I wanted, but my brothers knew that, so they added one condition.

“Put a bag over your head and find her,” they said to me laughing. Well, that made things a bit harder…

That night, after being liquefied at the fraternity house, we all left for the bar and found our way inside. I was allowed to take one long look around the bar before the bag was placed over my head and pushed into the crowds of drunken students. Over the course of the next few hours, I stumbled into many people, making apologies, trying to explain why I was wearing a bag in a bar, but nothing seemed to guide me towards a woman that I could even talk to much less get a phone number from.

Sadly, this is also how many authors go about marketing their books to potential readers. They are not looking for the audience that would be interested, rather they are looking for anyone who reads a book. Continue reading

A Place to Call Home

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In my last post, But I Don’t Feel Like a Brand, I suggested.. maybe nudged the possibility, that in today’s digital world, we are all brands, whether we like it or not. This is great for us all because what used to cost thousands in advertising, we can do for little to no cost with digital mediums, but that also means that we have to have all of our ducks in a row.

Those ducks have to have a place to call home for any marketing/branding effort to succeed. Many of us have been lead to believe that as long as you have a presence on social media channels, you have a home. But that’s not really a home, is it? You are a squatter there, not paying rent, electricity or anything else. And as a result, you don’t have any control over what the landlord (Facebook, twitter, tumblr, etc.) demand. I’ll give you the simple example of Facebook’s recent policy change that requires those of us with brand page to pay so that we can get the same exposure we used to get free. The landlord has spoken and we are all suffering. Continue reading