How book reviews are like one-night stands

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So, how many of you have had that walk of shame? Come on… everyone has had a bit too much to drink at the bar and ended up leaving with someone who… well… just doesn’t do it for them once the sun comes up. It’s almost like we are vampires at times with our choices. Solve the need for now and worry about the morning in the morning.

But since we all have been there… yes, I mean you too… there are some lessons that we can learn as writer-marketers from that one-night stand and the walk of shame. So, last night, you were out with your friends, drinking, dancing and putting the moves on the hottest, most interesting members of the opposite sex. Not finding the greatest luck with them, you decided to change your tactics and shoot for a different level, while increasing the amount of drinking and dancing. The drinking helped to lower your standards and by the end of the night, after kissing a bunch of frogs, you found an eligible – that’s a better word for willing, right? – partner and left for the night. You noticed as you were walking out the door, your friends were all trying to get your attention so you didn’t leave with your chosen suitor, but what did they know. You had spent some time talking to them, some time dancing with them and now it was time to go. Continue reading

So I Think I Need a Website, But What Do I Put on It?

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A few weeks back, we started our journey into the world of author branding and marketing. Our first couple of posts took a casual look at the how we have all become brands now, whether we like it or not, and we took our first steps into the world of author marketing with a post on why every author needs a website. If you haven’t read the previous two posts, please do take a moment to skim through them.

Before I continue our journey, I have to do a bit of shameless promotion for my newly released debut novel, Agency Rules – Never an Easy Day at the Office. If you enjoy spy, espionage, or political thrillers, you have to read this book. If you enjoy action, adventure and military stories, you have to read this book. If you just want to have a fast-paced, interesting read… you guessed it… you have to read this book. What’s it about? Three words – Terrorism, Taliban and Pakistan. Yes, it’s shameless, but hey, it’s the marketing part of the business, and I am shameless about promoting.

There are things that you have to remember when it comes to promoting your work to potential readers – don’t annoy them to the point where they shut off to your work. What? Remember, we are all operating in the digital world now. The bookstore signings aren’t as regular as they are for the traditional publishers, nor are the chapter readings at the libraries and bookstores. 90% of our marketing is either on websites, Facebook or twitter so we have to be extremely careful about how we promote our work. This is why that pesky author website is so important. So let’s get to that question that I asked in the beginning… Continue reading